Discover how a former Marine Corps infantry officer and engineer founded a fintech company that's revolutionizing payments in the legal industry. Emery Wager, co-founder of Confido Legal, shares how his unique journey led him to identify a massive opportunity in modernizing law firm payments. Learn his tactical insights on:
• The "Shopification" strategy that's processing billions in payments
• A powerful co-marketing approach that became core to their product strategy
• How they crafted the perfect semi-personalized outreach that actually works
• Their "50% rule" for partner commissions that unlocks strategic relationships
Plus, hear Emery's counterintuitive advice about setting ambitious goals and why his team banned the word "help" from their vocabulary.
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Episode 9