Join us as Deepinder, founder of RevShow.ai, reveals why traditional marketing attribution models are failing modern B2B companies.
Drawing from his experience building a unicorn startup and solving attribution challenges for Fortune 500 companies, Deepinder breaks down why the increasing complexity of GTM motions is breaking traditional attribution methods.
Learn why companies are leaving 10-20% revenue growth on the table due to poor attribution, and discover how combining multiple approaches—from marketing mix to multi-touch attribution—can unlock hidden growth opportunities.
Deepinder shares real examples of companies discovering unexpected channel influences, like digital marketing's impact on AE-sourced pipeline, and explains why the future of attribution lies in combining pipeline generation with revenue intelligence.
👉 Plus, hear which classic B2B channels still work surprisingly well in 2024!
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Episode 7